5 reasons why advertisement should be planned

1. To protect the advertiser's investment: Planning should be done in order to have a successful campaign that will yield profit and safeguard the funds spent to finance the advertising program. 

2. In order to meet the challenge of the competitor: In Advertisement, there are competition as there are so many agencies and media. So planning needs to be done to excel competition. 

3. To protect the advertisement agency's image:  Every an agency handles an advert task, the image of the agency is at stake. The advertiser's must ensure success which is planning needs to be done first before execution. 

4. Rise in Advertisement cost- The funds used in advertising is getting higher everyday. No advertiser would want their funds to go to waste. Good planning helps in making sure their funds don't go to waste. 

5. Consumer Satisfaction: Consumers must be satisfied with the advert in order to ensure that the advert is a success. The campaign must convince the consumers to go for the products or services that's been advertised to them.