MEANING OF PLANNING AN ADVERTISEMENT

What is Advertisement planning? 
Planning is paramount and necessary in advertisement. Planning is the arrangements, designing, drawing, scheming, sketching as well as plotting which is done at the start before the advertisement is done. It can be regarded as a guardian to advertisement. It entails the critical practice to ensure the efficiency of the advert. Planning is done in order to ensure that advert goes well.

 Planning makes the advert effective. This is where the strategies are planned out, to make sure that the target audience gets the message, understands & fathoms it, in order to yield desired results. 

Planning is for ideas, decision making and arrangements layouts.